Through a residency and commission for Longbridge Public Art Project, I used the framework of Mass Observation as a way of investigating the 'everyday' in Longbridge. Using a range of evolving and flexible methodologies, I researched the idiosyncrasies of the area. The original Mass Observation Project took place in Britain in 1937, and was a pioneering study of everyday lives using original techniques. The topics covered were unique, including things like 'shouts and gestures of motorists', 'kissing' and 'the private lives of midwifes'. It aimed to bridge the gap between media representation and what people actually thought.
During the residency I used the original Mass Observation Project as a starting point, researching their methods and outcomes and how they translate to Longbridge, in a very different, digital age. The full archive is a flexible and open resource, and is available to be used for other projects. Get in touch if you're interested in collaborating.
This is part of Longbridge Public Art Project by WERK. For more information please visit www.lpap.co.uk
This project was devised with Emily Warner, and premiered as part of Longbridge Light Festival in October 2016. A series of roadshow filming events with a roaming film set culminated in an online TV show, available here.